xClosure launches new company, Laurus Products, Inc.
xClosure to Launch 5 Direct Response Campaigns for it’s own line of Products.
Salt Lake City, UT – December 29, 2010
xClosure announces the creation of Laurus Inc. organized for the express purpose of launching 5 new products through direct response channels. Steve Glick, CEO of xClosure explains the motive behind the formation of Laurus. “We keep launching these highly successful campaigns for our clients, and watch as their products take off. At the same time we meet with people who have these wonderful products, but lack the funding to get their projects off the ground. It’s time we start launching our own campaigns and share the revenue with a joint venture partner.”
xClosure will team up with qualified investors to fund these campaigns. Products will need to pass a rigorous screening process before they are selected. “It’s really a win win situation for everyone involved”, commented Tony Glick, VP of Sales and Marketing for xClosure, “We will take a number of steps to minimize risk by pre-testing all 5 products in a mini launch before we push them through a full blown campaign. If only one of the products tests well, the overall return will still be positive. If all five are successful, the returns will be absolutely phenomenal.”
The management team at xClosure plans to retain controlling interest of Laurus, and oversee all areas of each campaign. Steve Glick, the CEO stated Friday in an interview “Campaign management is what we do best. We have been very successful in the past due to our extensive industry knowledge. There are few one stop, end-to-end direct response companies out there; it’s especially hard to find one with such a high track record of success as we have had.”
xClosure is a premier direct response marketing firm that helps clients launch monumentally successful advertising campaigns. The channels to market include, TV long and short form, radio, international sales, retail, HSN/QVC, and online marketing. xClosure is an experienced one stop direct response company. xClosure has helped their clients earn millions in revenues.
xClosure is headquartered in Salt Lake City, Utah.
For more information visit xClosure on the web-www.xclosure.com
xClosure Released Their Completely Redesigned Website; Strengthening Their Online Presence
Their decision to establish a stronger online presence was prompted by a desire to bring their expertise to a wider audience, and continue the company’s eminently successful history
SALT LAKE CITY, UT, Dec 15, 2010 – xClosure releases a completely redesigned website with a complimentary SEO strategy. For a company that has had a very successful history with direct response campaigns, the decision for this new website was to be expected. As Tony Glick, VP of Sales and Marketing pointed out, “Redesigning the website has given us the opportunity to showcase some of our new services, and is just another step in becoming the Direct Response industry leader.”
Among other things the beautifully designed websites showcases xClosure’s up-to-date portfolio. The website also demonstrates xClosure’s unique ability to design websites that are not only aesthetically pleasing, but are also SEO friendly – resulting in more traffic and more sales. The site is easy to navigate, and highlights the marketing products and services that xClosure offers.
xClosure’s website is now available to a wider audience. The xClosure team has over 25 years of phenomenal success in the direct response industry. They have successfully launched some of the most successful direct response campaigns in the industry, including Your Baby Can Read. xClosure’s enormous successes prompted the company to focus on establishing an even stronger online presence. Mike Jensen – VP of operations, who spearheaded the new website – commented, “We had launched quite a few successful marketing campaigns mostly from referrals, and decided it was time to let others know about our successes and give them ready access to our expertise.”
This new website is just one of the exciting changes taking place at xClosure. It is the outward expression of a unique and effective company, which has and will continue to launch successful direct response campaigns, and build websites that convert. By making their services more readily available, they are furthering their mission to provide their clients with the industry’s best services.
xClosure’s services include web development, online marketing and direct response marketing. You can check out their newly designed website at www.xclosure.com.
Steve Glick, CEO