The Direct Response Industry has come a long ways since President Regan signed an act that deregulated television in 1984. The industry continues to evolve using the latest technologies to create impressive ROI’s.
Infomercial concepts and approaches through the decades
There is a formula behind every great infomercial. The goal of the infomercial is to capture the viewers attention and pitch the message in such a way that it motivates the viewer to pick up the phone and order the product.
Making the pitch
Product types that work well with infomercials
GLOSSARY OF TERMS & RESOURCES
The Direct Response Industry has it’s own terminology, and a specific way in which they measure success. Becoming familiar with direct response terms is an important first step to understanding the industry.
INFOMERCIAL PARODY GALLERY
Saturday Night Live has created many outrageous infomercial parodies over the past twenty years; from Bass-O-Matic to Baby Spanx. A look back at some of SNL’s funniest parodies.